Tools of Engagement: Converting Customers from Targets to Partners. Tom Raycove

ISBN: 9781439217115

Published: December 11th 2008

Paperback

216 pages


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Tools of Engagement: Converting Customers from Targets to Partners.  by  Tom Raycove

Tools of Engagement: Converting Customers from Targets to Partners. by Tom Raycove
December 11th 2008 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 216 pages | ISBN: 9781439217115 | 9.50 Mb

We are on the brink of great change, and the marketing landscape as we once knew it is over. Customers expect more from us than ever before and the rewards can be staggering. Old school marketing, through tools of interruption, is becoming less andMoreWe are on the brink of great change, and the marketing landscape as we once knew it is over. Customers expect more from us than ever before and the rewards can be staggering. Old school marketing, through tools of interruption, is becoming less and less effective.

We find ourselves in a world where we must move away from interruption marketing and into a new system called engagement marketing. Engagement is about providing customers with experiences. Its about treating customers the way they want to be treated and letting them know they really matter. Customers are not targets- they are partners in your success. Tools of Engagement: Converting customers from targets to partners, will help you develop positive shopping experiences and turn your customers into a virtual army of marketers.



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